For the last 15 years Mattel has been producing officially licensed DC toys, including movie tie-ins with Nolan’s Batman series and Man of Steel. According to Variety, that looks like it’s going to continue with the expanding Justice League cinematic universe.
The deal will include the likenesses of the characters in films, TV shows and from comicbooks. That includes “Batman v Superman: Dawn of Justice,” out in summer 2016, and the “Justice League” that will follow, both directed by Zack Snyder, along with Warner Bros. TV series “Arrow” and “The Flash.” It previously worked on Christopher Nolan’s Batman trilogy, and 2013′s “Man of Steel.”
The extension, which is expected to last from three to five years, does not come as a surprise given that Mattel has been DC’s master toy licensee for 15 years, producing action figures, vehicles and role-playing accessories.
“Warner Bros. and DC Entertainment have an unrivaled portfolio of characters and a strong slate of content across all platforms which is essential to driving our global consumer products business—a business anchored by our long-term partnership with Mattel,” said Brad Globe, president, Warner Bros. Consumer Products. “With so much opportunity on the horizon, we know Mattel will bring the talents of its world-class organization to create and market product lines for fans of all ages.”
Considering I collected Super-Powers toys when I was a kid, it’s going to be surreal seeing toys based on a live-action Justice League action figures. I just hope Mattel does a better job than they did during the Green Lantern tie-ins.